Prime Pre (Pre-Workout)

The use of caffeine is common place amongst lifters as it’s a well established fact it assists in focus and fatigue management. With our Prime Pre, we included the sweet spot of 300mg, which is ideal for improving both exercise and cognition. Then, we added a hefty dose of N-Acetyl-L-Tyrosine to enhance the effects of caffeine. Suddenly, 300mg of caffeine feels a lot more powerful...but without the increased risk of crashing.

In addition to the complementary use of caffeine with the assistance of tyrosine, we went two steps further by including huperzine and alpha-gpc.   These help to give you greater clarity and focus during your workouts. They also enhance your mood, allowing you to be sharper and more euphoric for hours beyond your session. So, the benefits apply for the time you're training, but also well beyond. Mood elevation is an important and often over-looked aspect of pre-workout supplementation that has a direct impact on your intensity and motivation.

By now it should be clear that our pre-workout is designed to help you mentally push through the toughest workouts, but what assistance does it provide to your body?

First, we include Beta-Alanine which helps to buffer acid in muscles, improving physical performance for efforts lasting longer than 60 seconds.

Next, we directly address the single largest factor which can impair workout performance; dehydration. When you work out hard, you sweat, and when you sweat you lose two things that need to be replaced: water and electrolytes. Exercise output declines with as little 1% loss in body water, so any serious pre-workout needs to keep you seriously hydrated. This requires the right balance of water, sodium, and potassium.

When mixed as recommended, Prime Pre provides the proven ratio of water, sodium, and potassium to prevent dehydration and keep you performing at your best for the entire workout.

Everyone is familiar with the pump, but not as many are aware that it's benefits extend beyond bodybuilding. A muscle that is better “pumped” is a muscle that can better perform. Improving blood flow aids the delivery of work sustaining nutrients to the muscle and the removal of fatigue promoting metabolites which, in combination, supports exercise endurance. This is the rationale behind us including L-Citrulline and Vasodrive-AP; both of which aim to help improve bloodflow.

Citrulline is converted to Nitric Oxide and is a more effective NO precursor than Arginine because it is better absorbed from the intestines. Increasing Nitric Oxide improves blood flow, enhancing exercise endurance.

Vasodrive-AP is a proprietary ingredient derived from casein protein which contains the two bioactive peptides Valyl-Prolyl-Proline (VPP) and Isoleucyl-Prolyl-Proline (IPP). These peptides reduce the activity of an enzyme which constricts blood vessels, leading to improved blood flow. The combination of these two ingredients works to improve bloodflow from two distinct mechanisms rather than most pre-workouts, which only work on NO through Citrulline.

All of the above is critical, but lets be honest…if it doesn’t taste amazing does it even matter? Of course we are biased in our assessment (we proudly stand behind all of our products), but our Prime Pre is delicious. You can read our reviews so you don’t just have to take our word for it, but our combined education and experience of over 20 years in the field makes us confident we’ve created the best tasting products on the market.

Using extensive experience in pharmacy and nutrition (Ben has a Master's in Pharmaceutical Chemistry, Master's in Sports Nutrition, and is a Registered Dietitian), each formula is built ingredient by ingredient, produced in small batches in-house, extensively tested in us, then tested in pilot groups before ever scaling up and being released as a final product.

We understand intimately the value of creating a memorable experience that is distinct, flavorful, and enjoyable. Our Watermelon is designed to be sweet (with a sour note due to the full dosing of citrulline malate) and refreshing.

As we stated at the beginning of this page, the goal of our Prime Pre was to include everything a serious lifter/athlete would need in their training to excel. There are no compromises and there are no filler ingredients. Instead, we use what works in highly potent doses and we back these claims up by 3rd party testing of the highest standard.